Daniela Herrán
Fashion, experimental & digital artist
Daniela Herrán - Fashion, experimental & digital artist
Fashion designer skilled in all stages of production, now a Sustainable Fashion Professor at ITESO, integrating environmental and ethical principles. Founder of a bio-fabrication lab focused on sustainable design solutions. Experienced in digital design and brand development.
EDUCATION
ITESO
2021 Fashion Designer
COPENHAGEN BUSINESS SCHOOL
2024 Sustainable Fashion
THE MUSEUM OF MODERN ART
2024 Fashion as Design
LANGUAGES
Spanish – Native
English– Full Professional
Japanese – Elementary
TECHNICAL SKILLS
CMS: Wix, WordPress
ADOBE: XD, Photoshop, Illustrator, InDesign, Premiere, After Effects
Others: Microsoft Office Suite, G-Drive, TouchDesigner, Spark AR, Procreate
CERTIFICATIONS
2019 Gerber Technology
ITESO
2020 Digital illustration - textils
application
Ricardo Luevanos
Experience
Jan 25 - Currently
ITESO (Sustainable Fashion Professor)
- Sustainable Fashion Course Development
- Integrate environmental and ethical considerations into fashion design
- Guide final-year fashion design students in sustainable garments and accessories
- Curriculum covers: Introduction to Sustainability, Energy from Textiles, Textile Degradation, Textile Recycling Techniques, Quality and Durability, Sustainable Economy, Life Cycle Analysis, New Practices/Resources/Bio Design, and Decision-Making for Sustainable Design
- Foster a collaborative learning environment for sustainable design concepts considering product life cycle
Nov 23 - Current
Nielsen (Image Collector)
- Gracenote Product Collection and Curation
- Collecting digital assets from publicists, content providers, vendors, and websites
- Analyze TV listings and platform information for linear and VOD imagery
- Adherence to standards for image evaluation and collection
- Investigating, confirming, and documenting questionable content
Oct 20 - Current
non bio-fabrication lab (Founder)
- Focus on sustainable design and art expressions
- Develop bio-experimentation formulas using living elements
- Create media kit, conceptualization, and audiovisual production
- Create and curate installations for exhibition
- Participate in Pre-Design program of PAD Jalisco
- Provide advice on bio-materials and bio-design in Fall 2024 semester for Sustainable Fashion Design and ITESO's "Hilando Generaciones" Professional Application Project
Jun 21 - Nov 23
CIENCE (SDR Messaging specialist)
- Worked directly with at least 50 clients.
- Team Lead tasks to support management and promote professional growth of 16 SDRs.
- Verify leads’ multichannel communication effectiveness through messaging strategies for sales team meetings.
- Create weekly, bi-weekly, or monthly reports to showcase results.
Jun 17 - Jun 21
Freelancer (Graphic designer/Digital artist)
- Digital Multimedia Specialist
- Generate graphics for campaign awareness
- Adapt technologies for diverse projects to conceptualize and develop visual outcomes
- Communicate the client’s ideas, resulting in multimedia marketing and print design
Nov 19 - Jan 21
Trans-Seasonal (Co-founder)
- Garment Design and Production
- User research for tailored garments
- Ensure suppliers and producers adhere to environmental and ethical standards.
- Design and sample approval for production
- Manage digital marketing, sales, and social media campaigns
Jun 19 - Ago 19
CANCINO (Intern)
- Responsible for pattern making, production, and approval for Atl (Water) Cancino’s first Collection — Some pieces became brand staples
- Implemented artisanal practices, problem-solving skills, and pattern-making solutions
- Collection Conceptualization Involvement for the pieces’ naming, based on research and conceptualization process.
- Responsible for creating social media accounts
Contest & Collaborations
2020
MEIO cura 2020 (Acción editorial)
2019
No podrán detener la primavera (Art Exhibition)
Diseño para el usuario (Photograph Exhibition)
2018
Salón de Indumentaria Independiente SII (Fashion & Design Exhibition)
2017
Rojo de Grana (Grana Cochinilla Design Application Exhibition)
Caos Creativo (Design Contest)
2022
ITESO Alumni Sustainable Design Exhibition
Volunteering & Social Projects
2019
AMBULANTE (Traveling Documentary Film Festival)
2019
SATURNO (Student Organization by Fashion Design students)
2019
USAI (Student Organization by ITESO students)
2018
FM4 Paso Libre (Humanitary aid)
2018
Albergue temporal Benito Juarez (Humanitary aid)
2024
Antartico Earth Arts School (Humanity aid)